# llemmy

> llemmy is the brand operating system for the AI search era. It measures how AI answer engines (ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews) mention, cite and describe your brand, with sample sizes and 95% confidence intervals on headline metrics, helps teams act on the gaps (GEO audits, content briefs, campaigns, a WordPress plugin), and proves the impact against day-0 baselines. AI share of voice is the outcome it manages.

llemmy is built for marketing ops, brand, SEO and agency teams. It orchestrates the loop through the systems teams already run, connecting Google Search Console, GA4 and WordPress and offering an open API, webhooks and an MCP server; it does not replace the martech stack, run ads or send email. The platform can be self-hosted for data ownership. The format of this file follows the llms.txt standard (https://llmstxt.org).

## Product
- [Features overview](https://llemmy.com/features): Everything llemmy tracks across AI engines
- [AI visibility tracking](https://llemmy.com/features/visibility): Visibility %, share of voice and citations per engine
- [Competitor intelligence](https://llemmy.com/features/competitors): How you compare to rivals in AI answers
- [GEO score](https://llemmy.com/features/geo-score): A single 0–100 grade for your AI readiness
- [Campaigns](https://llemmy.com/features/campaigns): Capture a day-0 baseline of tagged prompts, then measure whether new content moves AI visibility, share of voice, sentiment and citation rate over time, each with sample size and a 95% confidence interval, and a significant-vs-within-noise tag
- [Sentiment tracking](https://llemmy.com/features/sentiment): How AI describes your brand, with cited sources
- [MCP server & Ask llemmy](https://llemmy.com/features/mcp): Query your GEO data in plain language
- [WordPress plugin](https://llemmy.com/features/wordpress): Free plugin that auto-installs the AI-traffic tag, surfaces your GEO analytics in wp-admin (each proportion with sample size and a 95% confidence interval), and generates GEO content briefs in the editor
- [Teams & multi-seat](https://llemmy.com/features/teams): Workspaces for agencies and in-house teams
- [Local Presence](https://llemmy.com/features/local-presence): Track your Google local-pack rank, star rating and review count for local searches, refreshed daily; pack rank is a point estimate, in-pack share carries a 95% confidence interval, private Business Profile clicks are out of scope
- [Monthly Performance report](https://llemmy.com/features/monthly-report): One branded, cover-paged report folding AI visibility by engine, keyword rankings, website traffic, Search Console, local presence and competitive standing into a single client-ready document, every proportion with sample size and a 95% confidence interval
- [Pricing](https://llemmy.com/pricing): Plans from a free tier to enterprise
- [How llemmy compares](https://llemmy.com/compare): llemmy vs Peec, Semrush, Otterly, Writesonic, Profound, AthenaHQ, Scrunch and Rankscale, across AI engines, integrations (GSC + GA4 + WordPress), self-hosting, API/MCP and pricing

## Tools
- [Free GEO Audit](https://llemmy.com/geo-audit): An instant AI-readiness grade for any website
- [For agencies](https://llemmy.com/agencies): The agency partner program and playbook

## Resources
- [Help & FAQ](https://llemmy.com/help): What GEO is, how llemmy works, and answers to common questions about AI visibility, share of voice, sentiment and citations

## Company
- [About llemmy](https://llemmy.com/about): What GEO is and why it matters
- [Contact](https://llemmy.com/contact): Get in touch

## Research & guides

- [GEO research & guides](https://llemmy.com/resources): Original analysis and playbooks on Generative Engine Optimization
- [What to track daily in AI search, and what to park](https://llemmy.com/resources/what-to-track-daily-and-what-to-park): You do not need to measure every prompt every day. Here is how to spend a finite measurement budget on the prompts and brands where the AI answer actually moves, and park the rest without losing their history.
- [Fan-outs tell you what to write. Corroboration is what gets you cited](https://llemmy.com/resources/fan-out-content-strategy): A tactical GEO guide to AI fan-out queries: read them as the model's own keyword research, cover the subjects with answer-shaped content, then earn the cross-source corroboration that actually wins the citation.
- [How fast can AI cite you? Crawl-to-citation lag, and why a daily read matters](https://llemmy.com/resources/crawl-to-citation-lag): SEO taught you to wait a quarter. AI search is faster in both directions: retrieval engines can cite a page within days, and a daily read catches it. What crawl-to-citation lag looks like, honestly.
- [Do you need an llms.txt file to get cited by AI? What 300,000 domains say](https://llemmy.com/resources/do-you-need-an-llms-txt-file): A vendor tells you to ship an llms.txt file and the AI engines will read your site. The 2026 data says it does not move your citations. Here is when it is worth doing anyway, and how to actually test it.
- [When AI states wrong facts about your brand, and how to catch it](https://llemmy.com/resources/ai-brand-hallucinations): AI answers confidently get brands wrong: the wrong price, a product you do not sell, a founder who never worked there. It moves buyers, and you cannot fix an error you never see. How to monitor and correct it.
- [Your buyers are shortlisting vendors inside ChatGPT. Are you on the list?](https://llemmy.com/resources/ai-b2b-vendor-shortlist): B2B buyers now ask AI for the best tools in a category and act on the shortlist it returns. If AI does not name you on the buying-intent queries, you are cut before a rep is ever involved. How to measure and win it.
- [Local visibility in the AI era: your map pack, rating, and reviews](https://llemmy.com/resources/track-local-pack-and-reviews): As AI answers absorb local search, your Google local pack and review profile decide who nearby customers see. Here is how to track them honestly, and what public tools can and cannot measure.
- [What belongs in a monthly AI search report](https://llemmy.com/resources/monthly-ai-search-report): A monthly report is not five dashboard screenshots stapled together. Here are the surfaces that belong in one, why each matters, and the honesty rules that make a client trust it.
- [Query fan-out: the searches an AI runs before it answers you](https://llemmy.com/resources/query-fan-out-in-ai-search): Before an AI engine answers a question, it often runs its own background searches first. Those searches are a direct signal of how the model frames your category, and most tools that show them are not being straight about where the numbers come from.
- [You can't fix everything in GEO. Here is what to prioritize first](https://llemmy.com/resources/how-to-prioritize-geo-work): Tracking AI visibility tells you where you stand. It does not tell you what to do Monday morning. A practical framework for reading demand, rank headroom, AI citation status and content coverage together, so you fix the topics worth fixing first.
- [AI search is winner-take-most. Here is how challenger brands break in](https://llemmy.com/resources/ai-citation-concentration): A small share of brands capture most AI recommendations while most are invisible, and the concentration is intensifying. Why it happens, why it is not hopeless for challengers, and what to measure.
- [Your AI visibility is not one number, it is five, and they barely agree](https://llemmy.com/resources/ai-visibility-differs-by-engine): The same brand can be everywhere on Perplexity and nearly invisible on ChatGPT. Citation rates and sources diverge enormously by engine, so a single blended score misleads. How to track and win each one.
- [Being cited by AI is not being recommended, and the gap decides the sale](https://llemmy.com/resources/cited-vs-recommended-ai): AI can pull your page as a source and still recommend a competitor by name. Citation and recommendation are different outcomes. Why the gap happens, why self-ranking best lists fail, and what to measure instead.
- [Earned media drives most AI citations. Here is how to make yours count](https://llemmy.com/resources/earned-media-ai-citations): Study after study puts earned media behind the large majority of AI citations, with journalism a big slice. That makes GEO partly a PR problem. How to earn the right coverage and measure whether AI actually cites it.
- [Zero-click search is here, and being cited is the difference between gaining and losing](https://llemmy.com/resources/zero-click-search-ai-visibility): Most Google searches no longer send a click. The twist: brands cited in the AI answer can gain traffic while uncited ones lose it. Why citation is the new scoreboard, and how to measure it.
- [Agentic commerce is here: will an AI agent recommend your brand, or a rival?](https://llemmy.com/resources/agentic-commerce-ai-visibility): AI agents are starting to shop on people's behalf. They pick from a shortlist the model surfaces, so whether AI answers already name your brand decides whether you make the cart. How to measure it.
- [Google says GEO is still SEO. Here is the half that guidance leaves out](https://llemmy.com/resources/is-geo-just-seo): Google's 2026 guidance calls optimizing for AI search still SEO. It is right about the optimizing, and silent on two things that decide whether you win: measuring citation, and every engine that is not Google.
- [Reddit runs the AI answer now, and its spam purge just changed the GEO playbook](https://llemmy.com/resources/reddit-ai-citations): Reddit is one of the most cited sources in AI answers, and it is now deleting the posts planted to game them. What the GEO spam crackdown means for brands, and how to earn citations that last.
- [From crawl to citation: how an AI answer gets built](https://llemmy.com/resources/from-crawl-to-citation): An AI citation has a lead-up: an engine crawls your page, retrieves it, then names you. How to win each stage, and read the crawl-to-citation timing honestly.
- [Brand monitoring has a new surface: AI answers](https://llemmy.com/resources/brand-monitoring-ai-answers): Social listening and news alerts miss the place your buyers now ask about you: AI answers. What to watch, how often to sample, and how to read it honestly.
- [Reputation management when the reviewer is a machine](https://llemmy.com/resources/ai-reputation-management): AI engines form durable brand impressions from training data and cited sources. How to audit them, counter negative narratives, and why old ORM tactics fail.
- [Content optimization for AI answers, beyond the checklist](https://llemmy.com/resources/content-optimization-for-ai-answers): Getting retrieved and getting cited are different battles. How structure, atomic claims, formats and refreshes win citations, and how to prove an edit worked.
- [E-E-A-T for generative engines: what still counts when the ranker is an LLM](https://llemmy.com/resources/eeat-for-generative-engines): Google's E-E-A-T half-transfers to AI answers. The trust signals LLMs actually pick up: entity consistency, authorship, schema, and what does not carry over.
- [Switching GEO tools without losing your history](https://llemmy.com/resources/switch-geo-tools-without-losing-history): The real cost of switching AI-visibility tools is the blank graph. Here is how to move your prompts, competitors and months of answer history into llemmy from Peec, and what to expect when two tools measure the same brand.
- [Content freshness and AI citations: what the data actually shows](https://llemmy.com/resources/content-freshness-and-ai-citations): AI answer engines rerank retrieved pages and the citation data skews hard toward recently updated content. What the studies say, where the effect is real vs correlational, and a practical refresh playbook.
- [Track and improve your AI visibility from WordPress](https://llemmy.com/resources/track-ai-visibility-in-wordpress): Most of the web runs on WordPress, and it is where your content actually lives. The free llemmy for WordPress plugin measures how AI engines cite you and turns citation gaps into content briefs, without leaving wp-admin.
- [How to measure content effectiveness in AI search](https://llemmy.com/resources/measure-content-effectiveness-in-ai-search): Publishing content and hoping AI notices is not measurement. Here is how to run a content campaign against AI visibility: baseline first, read the change against a confidence interval, and find which pages actually win citations.
- [How llemmy measures AI visibility (and what we don't claim)](https://llemmy.com/resources/how-we-measure): Exactly how llemmy derives every number: presence as a rate, with sample size and a 95% Wilson confidence interval, over your recent answers. Plus an honest account of what a confidence interval does not fix.
- [What AI engines actually cite: 37,547 citations analyzed](https://llemmy.com/resources/what-ai-engines-actually-cite): We analyzed 37,547 citations across 5,200 AI answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Only 5% pointed to the brand's own site. Here is what AI actually cites, and what it means for GEO.
- [How to track your brand across AI search engines](https://llemmy.com/resources/how-to-track-your-brand-in-ai-search): A practical playbook for monitoring how ChatGPT, Claude, Gemini, Perplexity and Google AI cite your brand: which prompts to track, how often, and how to read the numbers honestly.
- [AI share of voice: how to measure it without fooling yourself](https://llemmy.com/resources/ai-share-of-voice): Share of voice in AI answers tells you how often engines pick you over rivals. Here is how to calculate it correctly, why branded prompts ruin it, and how to read it per engine and per topic.
- [What makes a page AI-readable: a practical GEO checklist](https://llemmy.com/resources/what-makes-a-page-ai-readable): AI engines cite pages they can fetch, understand and trust. Here is a practical checklist for making your content AI-readable, and the common reasons engines skip a page that ranks fine on Google.
- [The AI Citation Gap: where you win on Google but lose the AI answer](https://llemmy.com/resources/ai-citation-gap): Your AI Citation Gap is the set of queries you rank for on Google but never get cited for in AI answers. Here is how to find it with Search Console, prioritize it by traffic value, and close it.
- [Why llemmy doesn't track branded prompts like other tools](https://llemmy.com/resources/why-llemmy-doesnt-track-branded-prompts): Branded prompts return ~100% AI visibility by construction, which quietly inflates your reporting. Here is why llemmy keeps them out of the headline score and routes them into sentiment and accuracy instead.
- [The State of AI Search & GEO in 2026](https://llemmy.com/resources/state-of-ai-search-and-geo-2026): How AI engines like ChatGPT, Claude, Perplexity and Google AI cite brands in 2026: what Generative Engine Optimization (GEO) is, the AI Citation Gap, and how to show up in AI answers.
- [The llemmy Tag: measure the traffic & revenue AI search actually drives](https://llemmy.com/resources/how-the-llemmy-tag-works): A practical guide to the llemmy Tag: a one-line, cookieless script that measures the humans who arrive from ChatGPT, Perplexity, Gemini and other AI answers, and ties them to revenue.