Whether the surface is a map or an AI answer, the same signals decide who a local searcher sees: your pack rank, your rating, and how many reviews back it. Local Presence tracks all three, daily.
Pack rank, star rating and review count for each local search you track, sampled every day so you watch the trend, not a snapshot.
Pack rank is a point estimate. The share of searches where you appear in the pack is a proportion, so it carries a 95% confidence interval that separates a real gain from a noisy month.
Local Presence reads the public local pack with the same Serper key you use for rank tracking. No new integration to set up.
Ranking in the pack is the first win, but a strong rating decides whether anyone actually clicks, and a growing review count is the lever you control directly. Local Presence follows all three per search, so you can see which searches you win, which you are missing, and whether your review profile is climbing or stalling.
Reading the public local pack gets you your rank, rating and review count. That is the public half of a Google Business Profile, and it is what Local Presence tracks accurately. The private half, the owner-only performance metrics, we name as out of scope rather than estimate.
Local results are personalized and localized, so pack rank is a point estimate from a single daily sample, read it as directional. Rating and review count are the public counters on your listing. The share of searches where you appear in the pack carries a sample size (n) and a 95% confidence interval. Everything is refreshed daily, not real time. Private Business Profile metrics are out of scope, as we explain in our local playbook.
Your pack rank and reviews fold into the one comprehensive monthly document.
The mention rate, with confidence intervals, across every engine.
First insights in under five minutes. No credit card. Rank, rating and reviews, refreshed daily.